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Day: February 3, 2012

Thoughts on the Economics of Authorspace

Post Views: 405 I was reading my email this morning and found a bit of promotional material from a popular book lover’s site waiting for me. Part of what they do is paid for advertising, so I took a skim. They’ve got a very comprehensive advertising package that runs for a month of promotion to a very targeted group. It looks well thought out, with about 1000 recipients. The catch is that it’s about a hundred bucks.  That brings me up short.   The reason is that they don’t actually give me any sales expectations at all.  It’s a blind-faith sell.  No testimonials, no composite campaign data, nothing that would suggest to me that $100 is a great deal. Well, you might think “yeah, but $100 isn’t that…

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