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Tag: Raffle

Paid Advertising For Your Book – Don’t bother, I tried that already

Post Views: 461 Back in February, I posted an article titled “More Thoughts on the Economics of Authorspace – It’s a business … who knew?” . In it, I ran through a few numbers based on my own very limited and new understanding of being an Independent author. Part of those numbers was an estimate of $450 in promotion/ advertising. It is that number and how I’ve spent it that I want to talk about. I’ll drop a table on you here in a moment, but the short version is that nothing worked. After about $400 in advertising for “By Any Other Name“, I can definably say that I got nine sales and two reviews as a result of my advertising. That is a cost per outcome of $44. Even…